Setting up your Video Experience Page is easy. We’ve added all the steps below:
Step 1: Choose Your Video Provider
Currently, the Zembula platform works with Youtube videos, but will be expanded to use other tools such as Vimeo, Wistia and more.
Step 2: Name Your Video and Paste Link
A dialogue box will appear where you can name your video and also paste the sharing link. Then click, Load Video.
Step 3: Design Your Video Page
The first piece of the video experience page is the layout, where you can select options for how you want your experience to display when using either the interstitial page or an overlay on your website.
Note: The header and background are only visible if you are using the Zembula interstitial page. If you are embedding on your website, you will not need to use this feature.
You have the option of uploading your logo and attaching a URL to it. Anyone who clicks on the logo of your experience page will be redirected to this URL. You also have the option to set the color and transparency of your header.
If you desire a customized background , you can upload a 1400px by 900px image, or select a custom color.
You can control the background color and transparency that displays with the overlay experience.
The Content Tab is where you set all of the specifications for the appearance of the video experience: your preview image, video settings, and optional expiration image.
The Preview Image will be the first image users see when landing on your Experience page.
By default, the first frame of the video is used for the preview. However, you can also customize it by uploading a 960x720px PNG or JPG.
You can control whether your video auto-plays on load, if it begins with the sound off or on, displaying captions, and hiding or showing the video controls.
You have the option to upload a custom expiration image for use if you decide to expire your experience. Just like the preview image, the expiration image needs to be a 960x720px JPG or PNG.
Step 4: Set the Action for Your Video
The action tab is where you will control the functionality of your video's call to action (CTA). You have the option to turn the CTA button on or off, depending on if you want your viewer to take action after viewing the video.
You can also have the CTA auto reveal after a specified number of seconds, when the video is paused or stopped, or when the video ends.
This is where you will decide what you want to have happen once the viewer finishes interacting. The selection you make in Step 1 determines the choices for the settings that follow.
When you select Just Button, the options for Step 2 will be either Destination URL, which will send your user to a specified page that you input into the field below or Print Deal, which will open up a print window to be able to print the deal out.
When you select Redeem Code, again the options for Step 2 will be either Destination URL, or Print Deal.
You will set the Redeem Code in the space provided under Step 3, and you can customize the color and font. For more information about how to set up dynamic redeem codes, click here.
If you want to use your experience to collect email addresses, you would select Acquisition (form).
The two options available are to submit the form once the CTA is clicked, or, if you have access to a developer, you can customize the button function by selecting Advanced. Here is some additional information about advanced customizations.
First, you'll want to select the name of the ESP you have your form set up with.
Next, you'll see a list of all connected accounts associated with your ESP integration. Select the one that you want to send your collected emails to.
Then, you'll want to specify the list where you want to collect your emails within your ESP.
Headline and Button Details
After you've determined the behavior of your CTA button, then you can customize it with an optional headline. You can also customize the font, text color, button color, and border radius on the button itself.
Terms and Conditions
You have the option to add in terms and conditions pertinent to the deal you are offering. You can decide to have them appear in a modal window, or link to an external page.
At the top of the experience editor, you have a menu bar with several different controls: the name of your experience, the type of experience, the expiration date and expiration time. You also have the option to choose a static or animated hint for your experience. You will also notice a blue “publish” button which you will click when you are ready to publish.
Step 5: Publish Your Video
View Your Experience
Once you've published your video, you'll want to view it. Under the “Actions” drop down, click on “Copy URL.”
Then, paste the URL into a new browser window and voila! Your video page is ready to view.
Make Changes to Your Video
You can edit your video any time after it is published, and those changes will be updated automatically wherever your experience is shared.