Adding loyalty content to your email marketing program can give your email performance a boost, and with the Zembula platform, you can use this data in a multitude of ways. Below are just two examples of how you can incorporate useful loyalty data into your email program.
Loyalty focused emails
Encourage members to shop and earn points by providing up to the second information about a customer’s current loyalty status, including points balance, points to the next loyalty level, rewards available, and more. Include an option for subscribers who aren’t a loyalty member yet, offering them information about what benefits they can receive by signing up for your loyalty program.
Notification bar in all of your marketing emails
Turn all of your marketing emails into an opportunity to drive more sales through your loyalty program. Provide useful information such as points balance, points to the next loyalty tier and other member data as a notification bar at the top of any marketing email. Include an option for subscribers who aren’t a loyalty member yet to encourage sign ups.