Ratings and reviews are an incredibly effective way to encourage your email subscribers to shop and buy. Social proof is one of the most important factors that buyers take into consideration when making a purchase. Below are a few statistics that illustrate the importance of ratings and reviews to consumers:
- 66% of customers said presence of social proof increased likelihood to purchase a product.
- Positive star ratings and reviews were the most important trust symbol.
- 82% said it made them more likely to make a purchase.
- Most effective trust signals: Positive star ratings combined with reviews, positive star rating, positive customer reviews.
With Zembula, you can incorporate ratings and reviews into your emails in a multitude of ways. Below are two easy-to-implement examples.
Easily Add Ratings & Reviews To Any Product In Email
Including a simple star rating underneath product listings offers valuable information at the recipient’s fingertips.
Considering the trust signals listed above, combining a star rating with a customer review enhances the validity of the satisfaction with the product.
Add ratings to your abandoned cart emails to encourage shoppers to complete their purchase
With Zembula, you can access data from your ratings and reviews program to offer many different combinations of social proof to your customers.
Product image + Rating + Review
Rating + Review + Star Rating
Star Rating + Average + Star Distribution
Star Rating + Additional Product Attributes
Interested in learning more? Contact us to schedule a conversation about how we can help you add powerful ratings and reviews to your emails!