Zembula polls work by allowing your contacts to cast their votes in the email. Upon voting, the individual is directed to your website where the poll results are displayed as an overlay. If they return to the email, the user will see the results there, too.
Let’s dive in!
To be able to display the results of the poll on your website, you’ll need to have the Zembula Universal Code installed on it. Navigate to the Company section of the platform. Under Website Installation, select the Targeting Snippet code, up to where it says /* FOR GOAL TRACKING PAGE ONLY */, and paste this into your website code before the closing </body> tag, preferably in a shared footer.
Navigate to the Live images section of the platform and click on the Universal Image button at the top of the dashboard. Name your poll and click Create experience. Don’t worry about setting the dimensions of the image as they will change when you drag in the poll template.
In the Templates section of the Live Image editor, locate the poll template and drag it into the artboard. The necessary logic and data connections will be automatically set up.
Next, you’ll want to update the poll question and answers. In the API section of the editor, hover over the Custom Variables section so you see the pencil icon. Click the pencil, then click on poll_question_text. Update the text “Ask a question” with the question of your poll. Repeat for the poll title, as well. Then, update your answers in the following chips: choice_1_text, choice_2_text, choice_3_text, etc. When you’re done, click the x to save your changes. Be sure to also update the results_url tag, as well as bar_background (the background color of the bar) and bar_fill (the color that the bar will fill with as votes are cast).
We recommend also updating the preview text in the variants so that you can adjust the fonts and sizes to ensure the questions and answers fit into the image properly and don’t get cut off.
Hover over the section Tracking (Impressions/Clicks) and click the pencil icon like you did for the custom variables. Once in edit mode, you’ll see that you have the option to set an end date/time as well as restart the poll. We recommend restarting the poll once you have finished testing it and are ready to deploy. That way you can ensure the accuracy of your results. Keep in mind that when you reset a poll, you will need to input the end date/time again.
Now that you have the technical setup out of the way, it’s time to customize the appearance of your poll. Change the fonts, font color, font size, and placement of the questions and answers. You can also update the background color and add in images if you desire. Be sure to update each of the variants in the image.
Now that you have the questions, answers and style of your poll set, it’s time to put it in your email. Click Publish at the upper right of the editor. Then, from the dropdown list next to it, click Export. Copy and paste the code into the area of your email template where you want the poll to appear.
There you have it. In just a few simple steps, you can add a fun, engaging and useful poll to your emails.
View the video for this tutorial and many others here.
If you have any questions, please feel free to email us at firstname.lastname@example.org.