What is an impression? How are impressions calculated?

An impression is counted every time an experience is loaded on a page.

What is a use?

A “use” is anytime a recipient of your campaign begins interacting with your content. If a recipient visits the Experience Page but does not begin interacting it is not considered a “use”.

  • All campaign “uses” can be viewed in the reports dashboard of your Zembula account.

  • “Uses” are displayed for each individual Experience.

What happens if I exceed my plan limits?

If you exceed your number of impressions or experiences we will automatically upgrade to an appropriate plan. If you would like more experiences, contact our customer success team and we can easily upgrade you to a plan that fits your needs.

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