In reveal marketing, there’s a sweet spot at the convergence of four main principles that results in strong campaign performance. Those principles involve defining your goals, exploring new ways to connect with your audience, using psychological principles, and creating a cohesive story from start to finish.

The infographic below leads you through each of these principles, so download it and share it with your team in your next Zembula campaign planning session!

Check out these other articles on how to launch successful Zembula campaigns:

How to Launch Your First Zembula Campaign

Take Your Zembula Campaigns to the Next Level

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